dnata Travel Group has signed 12 partnership agreements at Arabian Travel Market (ATM) 2026, broadening its travel offering and expanding its international reach as the four-day event wrapped up.
The agreements span hotel distribution, cruise holidays, hospitality, destinations and travel technology.
Seven of the agreements sit within dnata Travel Leisure, bringing together partners across cruise, luxury hospitality and destination tourism.
“Our announcements at ATM reflect where we see the strongest opportunities for growth: developing our specialist travel brands, expanding distribution for our partners and investing in experiences that give travellers more reasons to choose a destination,” dnata Travel Group CEO John Bevan said. “The value of these partnerships extends beyond any single brand or market.”
The 12 partnerships
- Rotana – increases access to its 118-property portfolio across dnata’s leisure, wholesale, corporate and group travel channels, connecting the hotel company with travellers in more than 180 source markets
- Royal Caribbean Cruises Ltd. – brings a family and multigenerational cruise proposition
- Norwegian Cruise Line – offers cruise options spanning solo travel through to premium suites
- MSC Cruises – combines family holidays with premium experiences such as MSC Yacht Club
- The Ritz-Carlton Yacht Collection – provides a smaller-scale, ultra-luxury cruise alternative
- Kerzner International – supports a luxury holiday proposition across family resorts, ultra-luxury stays and wellness experiences through brands including Atlantis, One&Only, SIRO and Rare Finds
- Turespaña – focuses on Spain’s gastronomy, wellness, coastal destinations, and Islamic and Arab heritage
- Tourism Seychelles – complements resort holidays with island-hopping, nature, marine activities and Creole culture
- Trip.com – signed with Arabian Adventures to explore wider digital distribution for its destination services
- Smart Travels – agreement concluded by travel technology distributor EmQuest to support agency relationships
- Jalhansa Tours & Travels – second EmQuest agreement, backing closer cooperation on booking and distribution services
- One of the seven dnata Travel Leisure signings
Alongside the signings, dnata has integrated Travelbag into Imagine Cruising and is expanding Arabian Adventures’ The Fort – Lisaili, combining external partnerships with investment in its own businesses.
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